MAY 2015



Dubai based interior solutions firm, Interiorra have teamed up with leading local real estate developer, Sol Properties to deliver a fully furnished, stylish show home designed to deliver optimum results for the developer and an easy transition into a comfortable and opulent living space for the new owner or tenant.


Sol Properties, part of the Bhatia Group of companies employed the team from Interiorra to style and furnish a four bedroom townhouse at their new development, ‘Lilac Park’ in Jumeirah Village Circle.


Described by the developer as, ‘a collection of homes which features stylish architecture where the interior and exterior spaces work in harmony to provide a unified living environment’, Lilac Park is a combination of luxurious living and a comfortable lifestyle.


Irram Al Ali, Sales and Marketing Manager for Sol Properties has spoken candidly about the relationship with the team from Interiorra and the value of employing an interior solutions company to help deliver a product that adds value for the developer and creates the perfect vision for a prospective owner and tenant.


“So many developers in this region don’t think outside the box when it comes to sales and marketing of real estate”. Irram says. “They expect the buyer to walk into the empty shell of the property and immediately fall in love, which very rarely happens. A furnished show home helps a client to visualize how they will actually live in the spaces.”


However, employing an interior solutions firm shouldn’t be done without extensive research first says Irram. “When courting Interiorra to work with us, we were very thorough in ensuring their work was of the highest quality and in-keeping with our expected client profile. We needed the interior of the townhouse to match the faultless exterior of Lilac Park. We also wanted the team to bring flare and creativity to the project, ensuring the interior comes to life to suit the high standards of the development.”


When working with an interior solutions firm, such as Interiorra the benefits are endless for the buyer as well. Interiorra are able to provide their own custom made brand of furniture which enables them to offer the buyer an exact replication of the show home furniture and accessories on offer. Add onto the ease of this transaction is the speed of the fit out time and customization of the interior style to suit the owner’s personal tastes and colour schemes.


With the fully furnished show home now complete and ready for viewing at Lilac Park, Interiorra will continue the successful partnership with Sol Properties across their many developments spanning Business Bay, Dubai Sports City, Dubai Maritime City and Jumeirah Golf Estates.

Back to news